Breadcrumbs
This simple navigation guide could be the missing ingredient for that usability recipe you have just prepared. For websites that have more than a dozen pages, navigation should be given serious thought if you want your users to stick around. Can you imagine going around disneyland without those "You are here" signboards. Your website needs it too.
Theoretically the browsers back button is supposed to be enough to go back to where you came from. But imagine your user who reads your home page, then to your products page and then to your download page, and then to your forums page, now what?, should he go back every page to check your other products? Nah, he would rather goto youtube for that funny video.

Most importantly it increases the stickiness of users, making them read more, probably download more and then buy more?
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